Black Friday Deals: More wine on Groupon

I absolutely hate shopping on Black Friday. I refuse to do it, particularly since I’ve worked retail, and thus had to deal with Black Friday shoppers. Cyber Monday, however, I’m totally okay with– and I love that some retailers are doing more Black Friday online deals. I already grabbed three seasons of Mad Men for 9.99 each from Amazon, and a couple of nifty gifts with purchase from Laura Mercier. Neither of those are food-related (hey, I do have other interests), but this one is: more Groupon wine!

Barclay’s Wine, which has some pretty nice selections, is doing $25 for $75 worth of wine. They ship to Ohio and Indiana, and it can be used towards one of their wine-of-the-month clubs. It’s a great way to pick up some extra wine fairly inexpensively for holiday entertaining. Head to Groupon’s Site for the deal.  You may want to ship any wine you purchase to a business address so someone can sign for it if you’re not home.

By the way, I obviously support local wine retailers.  I buy 90% of my wine and spirits from local shops like Party Source, Dep’s, Dilly Cafe and Cork and Bottle.  The rest I tend to buy while traveling.  Truth is, though, sometimes these local Groupons can break a local business. Larger companies– think Nordstrom and the Gap– can support a Groupon far better than small, local businesses.  I’m just now hearing about shop owners who have offered Groupons and have struggled during high redemption times.  In other cities, businesses have often gone bankrupt, mostly because folks often only buy the amount on the Groupon (For a $10 for $20 deal, Groupon makes $5, and the local business  makes $5, but provides $20 in product. You see the issue.). If the shop can handle it, it’s a great way to promote new business.  I’m hoping Groupon more actively promotes caps on Groupons so that shops aren’t overwhelmed!

So, enjoy your wine with your holiday dinners.  Let me know what you pick out!



5 thoughts on “Black Friday Deals: More wine on Groupon”

  • Groupon users often feel that they must maximize the value as justification for making the Groupon purchase. This motiviates the Groupon buyer to carefully spend only what they have available to spend on the Groupon’s value, so they can rationalize to themselves and others what a great deal they got. Retailers should be fully aware of this if they choose to offer a Groupon deal.

  • The retailers willingly taking part in Groupons need to figure out their fulfillment capacity before taking the leap. Failing to do so is a sign of a bad entrepreneur, not an inherent flaw in Groupon (which works closely with businesses to determine what they can afford to offer).

    If the only thing you have to offer is a price break, and nothing to bring people back after that discounted transaction, your business has bigger problems than Groupon can solve.

    • Today, definitely. I think when Groupon first came to Cincinnati, no one really knew how popular it would become. Now, if you don’t put a cap on your groupons (and many businesses do), there’s no excuse if they end up bankrupting you.

Leave a Reply